Robert Sens

New York City based digital product designer, team leader & ultra-runner.

I design interactions, lead teams, drive strategy, steer projects, climb big hills, and run ultra marathons.

Ro

Ro’s Top-of-funnel

Defining & operationalizing merchandising & storytelling that built trust & drive conversion

Barkbox

One Bark

Crafting & piloting a brand-centric vision for a unified, customer-oriented CX.

NBC News

Building & leading a design team

Establishing a design capability – building & leading the in-house product design team at CNBC.

Ro

Ro's onboarding

Aligning experience with customer value to reduce friction & increase conversion.

See more of my work

About me

I’m an interaction designer, systems thinker and team leader with a collaborative, pragmatic approach to design. I operate across all stages of a project – from vision, through to design strategy and execution.

My career journey

As a generalist, I straddle the line between product, communication & visual design. I've led people & projects within companies of varying size – from early stage startups, to agencies and Fortune 500 environments.

The 6 principles that frame how I design & lead

Facilitation is the cornerstone

Fostering ideas, facilitating decision making, and shepherding a vision across an organization of diverse viewpoints is the lion's share of a designer's responsibility.

Design is a team sport

Great design rarely originates from the brilliance of a single individual, it is born from the collective input of multiple individuals, cross-functional teams, and diverse viewpoints.

Great designers sweat the details

Measure twice, cut once. Whether you are designing a complex interaction or writing copy for an error state – always be thoughtful & precise

Design thinking needs to be balanced with design doing

Uncovering patterns & insights in research, and utilizing hypothesis-driven ideation to provoke new thinking.

Empathy & analysis are a designer’s core skillset

Pixels are an ante to the game - Engineering impact by analyzing needs, emotions and context is what makes a designer great.

True insights are derived from observation & collaboration

Only by observing and collaborating can we uncover the valuable insights that will shape impactful design.

Read about my recent adventures