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Defining & operationalizing merchandising & storytelling that built trust & drove conversion.
Establishing a design capability – building & leading the in-house product design team at CNBC.
I’m an interaction designer, systems thinker and team leader with a collaborative, pragmatic approach to design. I operate across all stages of a project – from vision, through to design strategy and execution.
As a generalist, I straddle the line between product, communication & visual design. I've led people & projects within companies of varying size – from early stage startups, to agencies and Fortune 500 environments.
Fostering ideas, facilitating decision making, and shepherding a vision across an organization of diverse viewpoints is the lion's share of a designer's responsibility.
Great design rarely originates from the brilliance of a single individual, it is born from the collective input of multiple individuals, cross-functional teams, and diverse viewpoints.
Measure twice, cut once. Whether you are designing a complex interaction or writing copy for an error state – always be thoughtful & precise
Uncovering patterns & insights in research, and utilizing hypothesis-driven ideation to provoke new thinking.
Pixels are an ante to the game - Engineering impact by analyzing needs, emotions and context is what makes a designer great.
Only by observing and collaborating can we uncover the valuable insights that will shape impactful design.
