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I design digital products, build teams, and run ultras in the mountains. Different disciplines. One approach. Based in New York City.
A configurable system of merchandising & UX patterns that scaled across the funnel and drove conversion.
A north star CX vision that aligned leadership, bridged brand & digital, and shaped the roadmap for BARK Eats.
Restructured & scaled CNBC's product design team from 4 to 10+, establishing design as a revenue-driving force.
Realigned Ro's onboarding with customer mental models, cutting completion time in half & increasing CVR — in 30 days.
I'm a designer and team leader with a pragmatic, collaborative approach. I work across the full span of a product — from shaping the vision to the details that make it hold up.
I'm a generalist: product, interaction & visual design. I've led teams and projects at early-stage startups, agencies, and Fortune 500 companies.
A designer's ideas only go as far as others understand and believe in them. Facilitating debate, discussion, and alignment is how design moves through an organization.
Good design is rarely the product of one person. It's shaped by cross-functional collaboration, diverse viewpoints, and open debate.
Whether it's a complex interaction or an error state, the collective care across every small decision is what separates good work from great work.
Insights and strategy only become actionable when someone picks up a pen. The best designers move fluidly between thinking and making.
Pixels are table stakes. The reasoning, strategy, and point of view behind every decision is what makes the work smart & impactful.
You can't design for people you don't understand. The insights that shape good design come from watching, listening, and getting out of the building.
Trail races, road marathons, long days in the mountains. The same approach I bring to design: build the base, trust the process, show up on the day.
A selection of recent efforts from the trail and road.
Three consecutive & demanding days of racing in Olympic Valley (VK, 46k, & 23k).
50-miles point-to-point. The oldest continuously held ultra in the USA.
Follows the historic non-motorized Black Canyon Trail along increasingly rocky, technical, and hilly terrain in the Sonoran Desert.
8 gnarly routes in the Northeast, each completed in less than 24 hours. Finisher #68!
Race reports & route write-ups from the mountains, trail and road.
